2020 has been a funny old year. I remember seeing an article saying 2020 was the year where FOMO was cancelled. And I have to say I disagree. Perhaps I’m more susceptible to it’s torment. But for me it seems to have manifested into different forms.
It’s not missing out on events or seeing people that’s getting me. Oh no, it’s missing out on baking the new flavour of the month – hello sourdough. It’s missing out on the next great hobby – I’m still gutted roller skates sold out everywhere before I got the chance to make a fool of myself. And now? It’s a fear of missing out on the next popular, (sustainable) beauty products.
Never before have I been so influenced by ads on Instagram. But I feel as though I almost cannot escape seeing a Wild deodorant online at least once a day. They truly live in my head rent free, and of course I purchased it. How could I not when my life is so strongly scripted by the social media Gods?
But does it work and was it worth it? Those are the real questions.*

Wild is a single-use plastic free, sustainable, natural deodorant subscription service. Available in a variety of fragrances and coloured aluminium and recycled plastic cases, as you can see I chose the dreamy purple. Unlike traditional deodorants, this isn’t designed to stop you from sweating, rather keep you feeling dry.
I’ve been on the hunt for a good, natural deodorant for a while and this might be the one for me. Made from a coconut oil, shea butter and tapioca starch etc base, this leaves my underarms feeling moisturised and most importantly dry. I don’t worry about whether I’ll smell or if it’ll end up staining my clothes. Wild claims not to leave yellow stains on white tops because the formula doesn’t contain aluminium.
Currently I’m using the Coconut Dreams deodorant scent
and although it is a tasty number, I don’t notice it at all once I’m dressed. I really like this because I don’t know about you, but I don’t particularly want to smell like my deodorant. I’ve been trying to be more conscious about looking after my clothes lately i.e. not washing them as often, and this really does seem to help. My clothes have never lasted so long. But this does not last 24 hours – let alone the 72 some roll-ons claim – and although my clothes stay fresher for longer, my PJs definitely don’t haha.
I also ordered the Mint Fresh and Bergamot Rituals scents which I’m very excited to try out. Although I think it’ll be a long while ’till the Coconut runs out – it’s almost been going 2 months strong so far! If you’re used to roll-ons or aerosols, using a solid deodorant may take a bit of getting used to. But being able to dress instantly afterwards is a big plus. Also important to note – the refills come in compostable containers which is pretty cool, and all the packaging was recyclable. We love a sustainable queen!
This is available to order in many different options such as flexible subscriptions.
But I would (and did) order a one off purchase of the case and 3 refills so as not to commit. And despite the praise, I still think I would rather order a refill pack when I need it than subscribing, as to me it’s not necessary.
Compared to an everyday run of the mill deodorant this is expensive, I know. But so far it seems to work better with my clothes, smells almost undetectable, feels kinder to my underarms and has zero plastic waste. I cannot complain. Plus the incessant insta advertisement exposed me to a lot of 20% off codes, taking my order down from £25 to £20 (there, I did the maths for you). You can use my link here for 20% off if you like.
So in answer to my questions. Yes, it works and yes I think it is definitely worth it if you can afford it and would like to be more sustainable!
*This is sadly not an AD and I’m aware I’m now adding my two cents for free to the host of posts I see daily and am currently moaning about. But what u gon do?
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I keep seeing ads for this too and have been thinking about buying it! Glad to see that it works for you 🙂